Scientific Writing Style Should not be Hypnotizing

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Scientific articles writing style tires to emphasize the presented data and not the presenter of the data. This requires a peculiar writing style known to those who read scientific articles. One rule is never to use the first person.

This style is supposed to aid in the impartiality of presented data. However, this writing style is exploited. Drug companies study how to present data to clinicians in ways that would support drug companies interests. More, everyone, including scientific papers' writers, is biased. In complying with scientific writing, this bias is purposely hidden.

Any reader needs to judge the accuracy and usefulness of what he or she reads. So why no ease up the rules of scientific writings and allow for enjoyable reads?